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About Us

Rooted between the prairies of Nebraska and the lakes of East Texas, Eighty South Outfitters was created for people who feel most at home with a little dirt on their boots, a good breeze, and wide-open spaces (Que the Dixie Chicks).

What started as a small, family-run embroidery shop grew into something bigger- a place to create thoughtfully made hats and everyday apparel inspired by the landscapes we love most. Every color, stitch, and style is chosen with purpose: earthy tones, relaxed fits, and designs that feel lived-in from day one.

We believe good gear doesn't have to be loud to make a statement. It just has to feel right. Comfortable. Reliable. Easy to grab on your way out the door, whether you're:

  • heading to the lake

  • running errands in town

  • or exploring a back road you've never taken before.

All of our products are crafted in small batches, embroidered in-house, and created with people like us in mind- those who appreciate quality, simplicity, and the charm of everyday adventure.

Thanks for being here.

We're excited to grow, explore, and build something special with you.

- The Eighty South Outfitters Family

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